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Four Letter Words You Must Know
Updated 2018-10-30

Fear, Redo, Love, Soul. These are a few four-lettered words that Creative Director of TBWA, Fazlee Sabbaruddin shared during the recent Masterclass. The sharing aimed to relay to the students that working in the advertising industry has its fair share of four-lettered words. Fazlee advised students to never fear failure as it was very common for pitches to get rejected in advertising. Besides that, he told students to never tire of redoing their work as this was also routine in the industry. He shared with the participants some of the work he has done with his team as well as words of motivation for the future. The participants truly gained a ton of information through this sharing.