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DAILYNEWS
“Enhance Life Share Rather Than Market Share”
Updated 2015-06-09

Award-winning world top Executive Creative Director Thomas Kim enlightened The One Academy students with 4 main principles in guiding consumer’s journey in a Masterclass recently. Marketers must now create a new communication platform in order to allow people experience and engage with brands. Thomas stressed that as a digital marketer, we must always focus on enhancing life share rather than market share as the digital platform is an excellent place to change the world by sharing values of humanity.