Organisers Malaysia Chinese Culture & Arts Consultative Council (MCCA), the National Union of the Teaching Profession (NUTP) and Majlis Pengetua Sekolah-sekolah Menengah Conforming Malaysia along with The One Academy launched the ‘Moral Awareness Campaign’ to encourage students to instill civic-mindedness as part of their daily life. This campaign received encouraging support from Minister of Transport Y.B. Dato’ Sri Liow Tiong Lai and Deputy Education Ministry Y.B. Senator Chong Sin Woon. As a first initiative of the campaign, over 2,500 moral stickers were distributed to secondary schools nationwide to promote moral values.