With the rapid evolution of technologies nowadays contributing to the ever- changing advertising environment, advertising practitioners should be quick to adapt, according to award-winning Dentsu Utama Executive Creative Director Chow Kok Keong. The digital platform is thriving and because of that, understanding and being part of the creative digital communication is essential. Our Advertising and Multimedia students learnt invaluable insights and case studies that have garnered awards such as the Nivea Sunblock, UTEC billboard which produces drinking water, British Airways #lookup billboard ad, The Message Notification Bookmark and Hope & Solace Cardvertising.