In this Retail Design, the chosen client is named Daniel Swarovski. He is a very talented person who knows the perfect cut of crystal, and he is now the owner of a famous crystal brand, which is known as SWAROVSKI. In this project, feather is used as expressive element to develop the concept of “Softness Against Hardness”, which in Chinese, named as “以柔克刚”. Moreover, the entire designed interior comes with a very calm atmosphere and cool feeling. It brings out the grandness of the interior and also makes the crystal to be more outstanding as it reflected.