The concept of the temporary pavilion of Art Basel is inspired by the psychological experience of Apophenia which it is an experience of seeing patterns or connections in random or meaningless data. Most would assume this psychological experience will occur on every person as every person sees and judge things differently. The pavilion has been designed to be inspired by the most significant expressive element of creating a piece of art that is related to the psychological experience of Apophenia which is the art of Klecksography.
Klecksography is the art of making images using ink/ brush. Inspired by the undulation and distraction created using brush strokes to create Klecksography. The whole pavilion will play a significant role as a place where the world’s design trends and innovative cases are introduced. “Design with People” as its core value, it pursues new thinking, various talents and a better life.