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TOA X Sunway Mall SDG Exhibition
Updated 2018-09-04

Bringing to attention real world situations from poverty and energy saving to gender equality, Sunway Malls and The One Academy bring you experiences that have been taken for granted through four different interactive set ups crafted by 18 students from The One Academy School of Multimedia Design.

Beyond the Garden Wall, the brainchild of Carla Lorena Labunda, Felecia Sia Wooi Zee, Natalie Chan Wei Ann, and Tan Yong Jie, offers a glimpse into the lives of the impoverished through the personification of poverty’s cause and effects via physical items, to educate everyone about the different features of poverty in an approachable, memorable way. Attendees would be able to step into a make-shift room belonging to a victim of poverty and interact with miscellaneous items found around. Picking up an item would prompt a recording of the poverty-stricken family speaking and the attendee is momentarily transported into the scene itself.

S.A.W aka (Sexist Arm Wrestling) is a game meant to raise awareness on gender inequality. The creators Howe Xin Yu, Ng Wen Jun, Chew Woan Shan, and Phon Wei Sing wanted to allow the public to experience a literal, exaggerated representation of the frustrating social discrimination experienced by women. The game requires two players, preferably each of the opposite sex, who control the two robotic figures in an arm-wrestling game. The game is pre-programmed to ensure the female robot wins the game each time, however the words “Male Wins” will be flashed on the screen above. This captures the daily frustrations that gender inequality brings.

Mao is an interactive flip book that tells a short story through animation and aspires to convey how minor changes to our daily lifestyle can impact the environment. This project, produced by Justin Lee Chin Yeow, Loh Weimen Rendy, Low Kok Wei, Ong Jue Heng, and Steffie Eddy, hopes to inspire the audience to take the first step to achieve overall sustainability. Attendees would be able to watch the short story and fully comprehend the effects our lifestyle has on the environment, and ultimately be motivated to adapt small changes to make a big difference.

Lights Out is an interactive installation crafted by Kraven Chew Li Shen, Meryl Lee Yen Yen, Ngoh Jin Heng, Yong Quan Yue, and Young Kai Qi and seeks to increase awareness about light pollution. It also encourages people to save energy by switching off unused lights during night time, allowing them to appreciate the starry sky. The attendees step into a dome and use the interactive buttons which progressively dim the lights until the dome is lit with beautiful stars emulating the night sky.

The use of digital media to bring attention to these issues is because it is more effective and eye-catching compared to traditional methods such as posters. In addition, this project gave the students an amazing opportunity to showcase not only their creativity and skills but also their take on the issues on hand and how it can be fixed.

TOA X Sunway Mall SDG Exhibition

TOA X Sunway Mall SDG Exhibition

TOA X Sunway Mall SDG Exhibition

TOA X Sunway Mall SDG Exhibition

TOA X Sunway Mall SDG Exhibition

TOA X Sunway Mall SDG Exhibition

[The One Academy of Communication Design was established in 1991 with the aim of promoting the region as the world’s center of creative reference. Strategically located in the thriving creative hub of Bandar Sunway, Selangor, with a branch in Georgetown, Penang, The One Academy is today a top notch leading international institute in art, design and creative multimedia, renowned with graduates who steer successful careers in creative capitals worldwide. The courses offered are Digital Media Design, Digital Animation with Game Development, Film Visual Effects, Illustration, Movie & Game Art, Advertising & Graphic Design, Interior Design, Paris Fashion Design & Pattern Making and Fine Arts.]