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Designers Bring 'Festival of Lights' To Life With 3D Kolam Art
Updated 2012-01-16
The One Academy Advertising & Graphic Design students chanced upon their first opportunity to collaborate in an industry creative project to create a one-of-a-kind 3D Kolam for Pavilion KL. Themed 'Art of Deepavali', the kolams are inspired by the aesthetic symbol behind the Festival of Lights.

Over the course of just 3 days, 30 students including 6 team student leaders took on the challenge to bring the kolam to life using almost 100kg of rice in 9 different hues and other embellishments. The design incorporated the true essence of Deepavali with oil lamps, dignifying peacocks, water and flowers coming together to symbolise the life and the balance of one's body, mind and soul.

According to the students, they came up with the title 'Unconventional Greetings' as it is a perfect marriage between traditions and innovations by keeping the traditional way of making the kolam with multicoloured rice and yet present it in a modern art form of 3D design.

Derived from a melange of traditional Indian values, it reminds individuals that obstacles can be overcome with support of loved ones. The oil lamp is surrounded by a dignified peacock, symbolising the triumphant meaning of good versus evil. The water and flowers depict the importance of nature that signifies the balance of mind, body and soul.

Joyce Yap, Chief Executive Office of Retail of Pavilion KL said, "We are truly excited to be partnering with the students of Asia's top institution in art, design and creative multimedia, The One Academy, whose passion, skills and love for arts will truly present their best artwork."

The 'Unconventional Greetings' kolam design was launched by The One Academy assistant course director for Advertising & Graphic Design department Chan Kon Loong and Pavilion KL Senior Marketing Manager Nikola Hassan, and was displayed along the celebration month of Deepavali from 13 to 26 October 2011 at Pavilion KL.