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Educating the Generation to Embrace Civic Awareness
Updated 2016-01-22

Malaysia Chinese Culture & Arts Consultative Council, the National Union of the Teaching Profession (KPPK NUTP) and Majlis Pengetua Sekolah-sekolah Menengah Conforming Malaysia along with creative arts & design school The One Academy, today, launched the Moral Awareness Campaign to encourage students, especially secondary school students, to instill civic-mindedness as part of their daily life.

Malaysians are enjoying a much more comfortable lifestyle nowadays. However, social problems among teenagers are increasingly becoming a concern. They refuse to step out of their comfort zone and prefer to stay engrossed in computer games or tablets games. They are also getting too lazy to study and are unappreciative of what they have, living a life without direction and purpose.

Secondary school students are the most vulnerable age group to be influenced by their peers. Looking at this growing problem and the spread of rumours via the internet becoming a more common phenomenon, efforts to nurture and encourage civic mindedness among teenagers have become a very crucial job.

“You can get all the A’s that you want but it means nothing if the individual does not have any moral values instilled in them,” said Deputy Education Minister Chong Sin Woon during the launch at the Ministry of Transport, Putrajaya.

“During our generation, we went through a lot of hardships,” agreed Malaysian Chinese Association (MCA) President Liow Tiong Lai who was also at the ‘Moral Awareness Campaign’. “but today, the younger generation, who have a much more comfortable life, are too pampered. Our hardships have taught us how important our moral values are to succeed in life. However, the younger generation complains about everything too easily and have no initiative to solve the problems before them. This cause it to be difficult for the younger generation to remain competitive not just within our country, but in other countries as well,”

“In order for us to succeed, the value of community must be there. The younger generation receive information very quickly, they analyse the facts very quickly but their value system is eroded. In the society, there are lots of broken families, single mothers, divorced parents, unwanted children,” Liow added. “which reflect the current state of our society today.”

“This is why it is important for us to initiate a campaign such as the Moral Awareness Campaign,” said Datin Paduka Chew Mei Fun, Chairman Committee & Advisor of Malaysia Chinese Culture & Arts Consultative Council and MCA Vice President. “and as the main organiser of this campaign, we are very grateful for the support that we have received from our co-organisers – NUTP and Majlis Pengetua Sekolah-sekolah Menengah Conforming Malaysia as well as our official designer – The One Academy whom have helped design the moral stickers,”

“Despite the continuous effort in this difficult project, it still needs to be strengthened to ensure a strong country and a conducive environment for happy families throughout the nation,” said Tatsun Hoi, Founder and Principal of The One Academy. “This project is the only way to address this pressing issue. Therefore, we are honored to make this long-term commitment with Malaysian Chinese Culture and Arts Consultative Council, Majlis Pengetua Sekolah-Sekolah Menengah Conforming Malaysia and many other collaborating parties. We hope that this awareness campaign will garner the support and cooperation of multiple parties and yield long-term results.”

The moral stickers were printed on recyclable materials and were distributed to over 2,500 secondary schools nationwide on launch day. Although this campaign required a simple act of displaying the moral stickers in the most visible places in school, it is usually the simple acts that add up. In fact, the display of moral stickers is just the tip of the ice berg as there are more activities coming next in line such as sharing sessions. All these initiatives feed the bigger vision of the ‘Moral Campaign Awareness’, that is to, one day, witness teenagers embracing civic-mindedness as part of their second nature.

This campaign is driven by the belief that educators should do more than just educate the next generation with skills required in their future careers. Educators should also set an example and teach students the ways everyone should conduct themselves when interacting with the society as sometimes, mannerisms are more important than the skills offered for organisations they work for.

Deputy Education Ministry Chong Sin Woon (fourth from left) with MCA President Liow Tiong Lai (fifth from right), Chairman Committee and Advisor of Malaysia Chinese Culture & Arts Consultative Council Datin Paduka Chew Mei Fun (fourth from right) while EXCO Perak Raveedran Kumar (first from left), Founder and Principal of The One Academy Tatsun Hoi (second from right), representatives from NUTP and a representative from Majlis Pengetua Sekolah-sekolah Menengah Conforming Malaysia launched the 'Moral Awareness Campaign'.