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Entertainment Art Experts Exposed! Meet Walt Disney & Weta Experts in Film Production Design & Concept Art
Updated 2014-06-25

An exciting creative opportunity awaits you!

In order to widen students' exposure, The One Academy proudly presents a precious learning opportunity – Masterclass Workshop by Walt Disney & Weta Experts, where reputable digital artists Armand Serrano and Eduardo Peña will share insightful knowledge with aspiring artists and designers.

Geared towards creative professionals, students and animation enthusiasts alike, the experts will elaborate on the techniques of Film Production Design and Concept Art. As envisaged by our Masters Train Masters philosophy, we are glad to have Armand Serrano and Eduardo Peña sharing the latest industry insights and knowledge with us, as well as the way forward in the animation and entertainment art industry.

The exceptional 4-day Masterclass Workshop offers a rare opportunity to learn from the top-notch talents, and will participants with the artistry that they need to create the breakthroughs in their lives! It is definitely a not to be missed event for all art lovers! Seats are limited, secure yours now!

World Class Animation Experts:

Armand Serrano
Walt Disney Visual Development Expert
An animation industry veteran since 1990

Armand has been in the animation industry for more than 2 decades, and is currently a Visual Development artist for Walt Disney Animation Studios in Burbank, California, working on Big Hero 6 and Zootopia.

As a Layout Journeyman in Walt Disney Studios, Florida since 1996, Armand was involved in movies such as Mulan, Tarzan, Lilo & Stitch and Brother Bear. Later in Sony Pictures Animation, he worked on in various animated features such as Surf's Up, Arthur Christmas, Cloudy With A Chance Of Meatballs and Hotel Transylvania.

Armand has done game concept designs and storyboards for TV commercials with clients including Big Red Button, Blizzard Entertainment, Fisher Price, Reel FX, Laika House, Charlex and 321 Launch.

Armand is no stranger to workshops and forums around the world. In this Masterclass, he will share his insights on Design Philosophies, Processes, Art Direction and Styles.


Eduardo Peña
Weta Digital Concept Artist 
An expert with solid industry and teaching experience

As a talented and experienced Concept Artist with Weta Digital and Weta Workshop, Eduardo Peña has worked alongside co-founder of Weta, Richard Taylor, senior art director Mike Pangrazio as well as several renowned movie directors and production designers on various films.   

He has worked together with Oscar Award-winning film director Peter Jackson to contribute awe-inspiring concept art masterpieces for blockbusters such as The Hobbit trilogy (An Unexpected Journey, The Desolation of Smaug and The Battle of the Five Armies). He was also involved in Transcendence, Hercules and Lucy, and produced various designs for the upcoming computer game, Reborn.

Eduardo Peña is the co-founder of Chino Rino Visual Lab. His masterpieces were featured in publications such as Spectrum, Exposé, Digital Art Masters, ImagineFX etc. In this Masterclass, he will demonstrate the best Techniques for Executing and Finalising artworks.

The main objective of the Masterclass Workshop is to demonstrate:

What is Visual Development.
What are the best Design Philosophies and Process.
How to add History and Story to your Environment.
How to master Out-of-the-Box Approach.
How to create Moments.
How to Flesh Out the Environments.
What are the best Art Direction and Style.
What does it take to become a Concept Artist.
What are the best way of Executing and Finalizing Artworks.
What are the most desirable Techniques for Entertainment Industry.
What are the best ways for Rendering.

Date: 14th, 15th, 16th & 17th July 2014 (Mon – Thurs)
Time: 9am – 5pm (Registration starts at 8.30am every day)
Venue: Technology Park Malaysia Auditorium
Level 1, Enterprise 4 Building, Technology Park Malaysia,
57000 Bukit Jalil, Kuala Lumpur
Entry Fee: RM1800 / USD550* (4 days) | RM1000 / RM300** (2 days)

*4-day session – The One Academy Alumni are entitled to a 20% discount, while professionals and college students registering as a group of 5 or more are entitled to a 10% discount.
** 2-day session – Participants may select the complete 2 day session of either speaker. The One Academy Alumni are entitled to a 10% discount.