Fresh out of school, young and enthusiastic! It is important for The One Academy advertising students to learn what it takes to be part of the advertising field. It didn’t take another minute of The One Academy lecturers to provide learning opportunities from creative directors like Chow Kok Keong.
Most students, who are in the midst of studying advertising & graphic design, are still learning how to cope with the tight deadlines, idea-thinking culture and hands-on projects. Perhaps they require a sneak peek or two into the world of creative advertising; a part where Chow Kok Keong, TBWA Creative Director is familiar with.
Previously, Chow visited The One Academy to share with students on how to prepare a good ‘single minded proposition’ brief. However, at this fruitful sharing, Chow returned again to share with students some of the award-wining advertising & design works led by him and his team! Part of the sharing included students learning in-depth about each project and the process and final stages of execution.
No doubt it was a portfolio-focused sharing, nevertheless, advertising students still benefited from this inspiring session. This is because, being able to see the various renowned advertising works from a creative director with vast experience, gears the students forward more and more. Truly an industry-driven sharing!