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The Truths in Advertising by Tan Chee Keong
Updated 2015-11-13

Is the advertising industry really what it seems to be? Students learnt the truths they needed to know to thrive in this industry from BBDO Proximity Malaysia Executive Creative Director C.K. Tan. This multiple award winner of CLIO, Cannes, Kancil, D&AD and more reminded students to have the right mindset when starting their career in advertising upon graduation – to always be a learner, to continue to persevere and trust that they’ve made the right decision by choosing to be in this industry. C.K. Tan was a graduate of The One Academy over 20 years ago and is our role model today.