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DAILYNEWS
Find Your Way by Asking Why
Updated 2018-11-01

Jeremy Yeoh, Creative Director at Naga DDB, was recently here at the academy to give a sharing titled ‘Find Your Why’. With an education background in advertising and business marketing, the former senior copywriter turned creative director with a slew of awards under his name shared industry know-hows and gave useful pointers to the audience. He urged them to deal with situations by asking ‘what if’, and encouraged creativity by thinking and doing things differently from the norm. Advertising can be physically, mentally and emotionally challenging; but he iterated that, “When you’ve found your ‘why’, you will find your purpose.”