Nik Radzi, Deputy Executive Creative Director of NagaDDB Tribal revealed a five-part manual of what to expect from the creative industry. To stay and thrive in the advertising world, one must be adaptable to the rapid changes around us but at the same time, not lose their unique touch and avoid being ‘just another designer in the company’. It is vital they reinvent themselves constantly, rethink design and reflect on their work always. Nik himself struggled in his career when his ex-company, Bates CHI & Partners, folded. He could not get a job in advertising until he mastered digital marketing.