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DAILYNEWS
Going All Out Against Cyberbullying
Updated 2017-10-19

Ong Kien Hoe, award-winning Group Creative Director of Y&R Shanghai, China challenged our multimedia students to pitch an ‘anti-cyberbullying’ campaign in less than 24 hours. During their intense discussions, Ong, together with five other lecturers went to their tables, listened to their blossoming ideas and gave constructive feedback to spur students to stretch their creative thinking muscles even further. Out of ten groups, four won the Gold (two groups tied), Silver and Bronze for proposing the most unique ideas, one of which conceptualised an audio table. It was a remarkable experience for all who attended the workshop.