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SHOWCASE -

ADVERTISING & GRAPHIC DESIGN
Our Advertising & Graphic Design students being equipped with artistic and creative skills create advertising campaigns and various print designs.

Barefoot

Corporate Identity

Barefoot is a local sandal brand that produces quality and stylish sandals for all age groups. The product suffers stiff competition against other more renown shoe brands out there, hence a more modern and fashionable front is needed to elevate its value. Barefoot logo was designed in an abstract form of organic shapes - A small letter "b" is used as the initial of Barefoot, together with three organic shapes that flows around it, hinting the flexibility and silhouette of the sandals.

 

artwork by
Nicholas Siew
Subject
Visual Communication
Major
DISCLAIMER