Degree in Graphic Designer Degree in Graphic Designer Degree in Graphic Designer

BA (HONS)

GRAPHIC DESIGN:
ADVERTISING & BRANDING

KPT/JPS(R2/213/6/0135)11/23 (A9123)

Turning Groundbreaking Ideas Into Reality

This course aims to create designers that are skilled in graphic arts and would be able to bring their skills beyond the boundaries of conventional graphic design. From being able to adapt to entrepreneurial and start-up cultures, to incorporating their work in the digital and technological age, our graphic designers seek to solve design problems widely through means and media that are relevant to our society today.


  • Intake

    May

  • Location

    Bandar Sunway Campus

  • Accreditation

    5-Star College-Based Category
  • The University of Hertfordshire is a vibrant, inclusive, campus-based institution with a vision to be internationally renowned as the UK's leading business-facing university. It is innovative, enterprising and challenges individuals and organisations to excel.

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    AREA OF

    STUDY

  • Year One (Level 4)
  • Year Two (Level 5)
  • Year Three (Level 6)
  • Intensive introduction to the knowledge, skills and techniques of Interior Architecture and Design (IAD). Students learn how to observe, analyse, represent and communicate the qualities of existing spaces, besides exploring how designers improve such spaces. The emphasis is on understanding and developing proficiency in a wide range of design, representational as well as communication techniques. In addition, students are introduced to the basics of materiality, construction and detailing.

    SEMESTER 1 & 2

    Critical and Cultural Studies (L4) 30 Credits

    This module aims to encourage students to see critical and cultural aspects of graphic design and illustration as integral to the development of their practice and a vital component of innovative, well-informed, professional work. A programme of lectures, seminars, tutorials and field trips, will introduce the history of graphic design and illustration and some of the ways in which key movements and individuals have shaped contemporary design practice and debate.

    SEMESTER 1

    Visual Communication 45 Credits

    This module comprises an intensive series of studio projects and supporting workshops aimed at introducing research, idea generation and craft skills as core components of the design process.

    FOR DOMESTIC STUDENTS

    Penghayatan Etika dan Peradaban Compulsory

    FOR INTERNATIONAL STUDENTS

    Bahasa Melayu Komunikasi II Compulsory

    SEMESTER 2

    Graphic Design Essentials 1 45 Credits

    This module introduces students to the core skills needed by graphic designers and tests the knowledge and creative application of them through a series of short projects.

    FOR DOMESTIC STUDENTS

    Philosophy and Topical Debates Compulsory

    FOR INTERNATIONAL STUDENTS

    Philosophy and Topical Debates Compulsory

    Overall aim of building upon the knowledge and skills developed in Level 4, to broaden as well as deepen their competency in Interior Architecture and Design. Students are encouraged to engage with some key contemporary issues, apart from learning ways to develop their design exploration and experimentation. This enables them to be more self-directed in their design processes, in order to produce coherent and complex design resolutions.

    SEMESTER 1 & 2

    Critical and Cultural Studies (L5) 30 Credits

    This module encourages students to view critical and cultural studies as a tool for innovative and well-informed practice. Lectures, seminars, tutorials, field trips and learning support materials will equip students to examine a range of theoretical positions that inform recent and contemporary practice. Students are asked to use relevant debates to reflect critically upon their own work and to locate their practice within the context of historical, social, cultural and professional currents.

    SEMESTER 1

    Graphic Design Essentials Part 2 30 Credits

    This module builds on the first pathway module in semester B (Level 4), and aims to both reinforce core skills, knowledge and creative application whilst introducing students to new essential skills and technologies. Skills are delivered via a series of workshops and these are tested through a series of appropriately professionally focused projects.

    FOR DOMESTIC STUDENTS

    Business & Marketing Compulsory

    FOR INTERNATIONAL STUDENTS

    Bahasa Kebangsaan A Compulsory

    SEMESTER 2

    Graphic Design Professional Development 15 Credits

    This module aims to allow students an insight into the world of graphic design via a reflective journal that explores the individuals 'state of learning' and also through a study of a number of leading design practices. A self-authored journal addresses several professionally related themes and encourages students to reflect on their developing thoughts, opinions, beliefs and professional aspirations as emerging designers.

    Graphic Design Live Projects 30 Credits

    This module provides a crucial opportunity to put into practice all the skills, understanding and knowledge acquired this far on the programme. Key activities will be focused on one or more practical design briefs drawn from various clients, to provide students with the opportunity to work on a brief set by a professional external client. These projects are designed to significantly raise the students’ working efforts and standards in preparation for producing professional an competition standard work.

    Level 6 focuses on the integration of all skills and knowledge developed in previous years, as students bring together the different aspects of design creatively and coherently in response to specific design problems in order to illustrate an engagement with some aspect of contemporary Interior Architecture and Design practices. The year starts with great emphasis on strategies of working within existing fabrics and then, students decide on a major area of specialisation for the final project, through the development of a design research proposal.

    SEMESTER 1

    Graphic Design Advanced Practice 1 30 Credits

    This first module at Level 6 aims to provide the learning and skills required to allow students to confidently compete against students from other institutions, as well as young professionals via various leading national and international design competitions. These include Design & Art Direction (D&AD), Kancil Awards, Etc.

    Graphic Design Degree Essay 30 Credits

    This module will enable students to conduct an in−depth enquiry of an aspect of design culture with an emphasis on the analysis of appropriate social, cultural, economic, technical, historical and aesthetic issues germane to the students' chosen topic and their studio work.

    FOR DOMESTIC STUDENTS

    Culture & Humanities Compulsory

    FOR INTERNATIONAL STUDENTS

    Culture & Humanities Compulsory

    SEMESTER 2

    Graphic Design Advanced Practice 2 60 Credits

    This final module on the programme is also the largest. It contains a number of different project briefs of varying scale and complexity, and as such it demands high levels of energy, commitment, passion, time and project management skills. Students will complete a Final Major Project alongside at least two other projects, one of which will be a piece of comprehensive self-promotion.

    FOR DOMESTIC STUDENTS

    Community Service Compulsory

    FOR INTERNATIONAL STUDENTS

    Community Service Compulsory

    The purpose of this module is to provide the student with practical experience of problem-solving, organization dynamics and multimedia designing. The module offers a mandatory 12-week period of work place placement Student gain the opportunity to experience the practicalities and challenges of relevant workplace situations and develop evaluative and reflective practitioner skills and attitudes. Students are also expected to critically evaluate the workplace environment: e.g. operational and managerial structures, communication practices and professional practices.


    *This degree programme is accredited by the Lembaga Arkitek Malaysia (LAM)
    (Note: Subjects offered are subject to change based on the requirements of the Academic Board and MQA.)
    ENTRY

    REQUIREMENTS

    • Pass SPM with minimum of 5 Credits (5Cs) AND pass relevant Foundation Programme with minimum CGPA of 2.00 that is recognized by the Malaysian Government
    • Pass STPM / A-Level with 2 full passes (Grade C) in any subjects
    • Pass UEC with minimum 5 credits (5Bs)
    • Any other equivalent qualifications recognized by the Malaysian Government

    Explore the complete list of Entry Requirements for domestic and international students here

    CAREER

    OPPORTUNITIES

    The Digital Media Industry's Global Revenue is Projected to Exceed US$421 Billion by 2025

    *source: statista.net
    • Advertising Agencies
    • Design Studios
    • Creative Start-ups
    • Brand & Identity Consultation Agencies
    • Publication Houses
    • Media & PR Companies
    • Corporate In-House Design
    • Print Production Houses
    • Personal / Business Studios
    • Creative Director
    • Art Director
    • Design Director
    • Graphic Designer
    • Design Entrepreneur
    • Digital Art Director
    • Photographer
    • Type Designer
    • Packaging Designer
    • Promotional Designer
    • Webpage Designer
    • Brand & Identity Consultant
    • Magazine Stylist
    • Illustrator
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