To expose students to industry practices and significantly increase their knowledge in advertising concepts, Iska Hashim, was at The One Academy to widen their perspectives and see the industry in a new light. As the Group Creative Director of Leo Burnett, Iska has contributed immensely towards the agency’s ascent in Malaysia’s advertising scene. Iska’s ability as a creative leader is embellished with an astonishing number of local, regional and global awards, including 104 Kancil awards! He has an illustrious career working with McDonald’s, Tenaga Nasional, PETRONAS, AIA, Kinokuniya and many other brands. At the sharing, he introduced the agency’s Humankind approach to advertising which serves as a scale (1-10) that evaluates based on a campaign’s impact on human lives.