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DAILYNEWS
Succeeding in the Chaotic World of Advertising
Updated 2017-07-12

Award-winning McCann Worldgroup KL Chief Creative Officer Ng Heok Seong was here to share his advertising industry insights with our students. The winner of over 130 international advertising awards during more than 25 years of advertising experience in both Singapore and Malaysia revealed the 4Cs of advertising—Confusion, Changes, Consumers and Creativity. As massive digital and economic disruption resulted from rapid technological innovations have caused chaos, it is essential for industry players to adapt to constant changes quickly and embrace innovative thinking to survive in the industry especially when the market is now more unpredictable and consumers have more choices.