Chairman of TBWA\ Kuala Lumpur Sa’ad Hussein visited The One Academy to impart invaluable advertising knowledge during the ‘Idea Crafting vs. Crafting Ideas’ master forum. As a winner of prestigious awards such as OneShow, Cannes, Spikes and others, he differentiated between idea crafting(how to get ideas?) and crafting idea (how to make ideas great?). Above all, students need to first build a strong foundation by being a sponge, curious, brave and resilient! Sa’ad also used many interesting advertising projects to prove his point.